Pros and Cons of Managing Endangered Species My assignment help

Question: Examine about the Pros and Cons of Managing Endangered Species ? Answer: Presentation Tiriri Matangi is an island situated in the Hauraki Gulf for the Conservation and the board of imperiled plants and creature species. The island covers a surmised zone of 200 and twenty hectares. The Tiriri Matangi Island has changed into an open asylum for both Aucklanders and the Rest of the World. The objectives and points of the administration plans since 1982-2013 have been actualized. Tiriri Matangi island the board plans was first evolved in the year 1982, trailed by the Tiriri Matangi working Plan of 1997 and afterward the biodiversity Plan 2013 all with the point of saving imperiled types of creatures and plants. The Management plans have giving isolate conventions to the island the executives which has added to the rescue and endurance of a portion of the island influenced jeopardized species. Upsides and downsides of Managing Endangered Species. Dominatingly, the dread of annihilation is the drive behind administration of imperiled species. Jeopardized species could contain various types of widely varied vegetation .Management of imperiled species depends on social, Economics and natural ramifications (Mazzotti , n.d.).Notably, the board of imperiled species advances eco-the travel industry which converts into government income. Further, the board of jeopardized species makes work open doors for the staff engaged with the administration (Bonello,2006)( likewise, imperiled species can be a reminder on natural corruption .For example, populace decay among bald eagles for stories the risks of DDT .Moreover, ecological quality can be observed through administration of jeopardized species like the Florida Sport fish and largemouth bass populace decline which alarmed the universe of mercury harming in freshwater sources . As per the Tiriri Matangi Island Biodiversity Plan,2013,through the administration of brush wattles additionally spread has been forestalled which is a positive move because of the negative impacts of these weed species. Besides, a great deal of examination and investigations have been made in this way advancing information on jeopardized species. Additionally, the executives has empowered species checking and translocation .Poor administration of ensured zones has hampered appropriate administration of these jeopardized species (World Global ,n.d)..Also ,reintroduction of these species could be exorbitant than conserving(Clun,2017) Further ,interbreeding and populace increment has been made simple through brought together administration to mean it is simple for imperiled species to replicate because of the nearby region of conceptive specialists instead of various areas out in the wild and world(Jameison, Wallis and Briskie,2006) Further, theres security, populace wellbeing checking under administration (Illinois DNR ,n.d.)Also, reproducing, particular or inbreeding is simpler in a unified arrangement. Be that as it may, the board can be disadvantageous for social event data because of self important conduct by species and negative everyday environments for jeopardized species. Important, taking care of propensities might be influenced under confinement and it might be costly for the administration to run the administration tasks at protection zones (World Global ,n.d.).Also, adjustment into new condition may have negative results on the species all through the preservation region what's more, imperiled species might be presented to infirmities prompting populace decrease .Negatively, the board may constrain hereditary assorted variety among the species and the way that the species are out of their common living space could have terrible outcomes on the jeopardized species populace. Natural surroundings Restoration Program. The rebuilding of the Tiriri Matangi as a natural surroundings for jeopardized species started in the year 1984 described by translocation of imperiled species, re-vegetation and control of obtrusive species. The rebuilding of the Tiriri Matangi Island started with the fuse of the island into Hauraki Gulf sea Park in the year 1975-78 and gazettement into a recreational and logical save l save in1978 and 1980 individually. Quite, in 1983 a nursery was built up with an open vision of reclamation which authoritatively started in 1984 with the planting of a six percent vegetative spread (Galbraith and Cooper, 2013)Additionally, the annihilation of the Pacific rat(kiore) in 1993 was a piece of the living space rebuilding move .Further ,some plant species were recouped on the island in the year 2004 among them the regular gecko. Translocation of imperiled species happened between the years 0f 1973 to 2011. Since the beginning of the reclamation program, yearly weed control programs have been led to reestablish living space for the imperiled species in the island. Living space re-vegetation involved re-afforestation endeavors and living space improvement through dietary increments .The Tiriri working arrangement of 1982 upheld for territory upgrade when contrasted with common recovery (Tiriri Working arrangement, 1997) Habitat reclamation included replanting, utilization of seed pollinating winged creatures and kiore annihilation. Points and Goal of the Management Plan. Principally, The Tiriri Matangi working arrangement of 1982 tried to make an open asylum for the locals of Auckland to investigate local plants and creatures. The objective was to revegetate the island ,acquaint new imperiled species and with give a controlled recreational movement. The Tiriri Matangi working Plan of 1997 point was to reestablish Tiriri Matangi island as an asylum open for indigenous plants and creatures generation. Additionally, the arrangement intended to ensure uprightness of indigenous site connected to the Maori presence .The objective of the administration plan was to effectively upgrade the territory for imperiled species. The Tiriri Matangi Biodiversity Plan 2013 tries to oversee jeopardized vegetation, spineless creatures, reptiles, winged animals, bats, freshwater biological systems and weed species on the Tiriri Matangi Island. Further, the administration plan depends on expanding populace of the jeopardized species and guaranteeing their endurance having been supported for by companion of the Tiriri Matangi haven. As indicated by the 1982 working arrangement the objective was to moderate the Island .Further, the 2013 Biodiversity objective is re-afforestation and presentation of remote plants and creature species. What's more, the biodiversity the board plan looks to offer a science-based examination site for indigenous plants and creatures and guarantee reasonability and model execution of indigenous species. Likewise, expanding jeopardized species biodiversity and arrangement of protection haven for imperiled species is a piece of the goals mapped out by the Tiriri Matangi the board plan. Additionally, the Tiriri Matangi working arrangement 1982 supported for environment rebuilding and improvement. For the bat rebuilding program, pregnant bats are caught and the posterity moved to other island. Following the attack by argentine insect in 2001, the extraordinary utilization of the xtinguish subterranean insect trap reestablished the biology of the spineless creatures (Tiriri Matangi, 2013) Avocation for philosophy, natural hypothesis of living space reclamation. Prominently, Ecological hypothesis buys in to reestablishment and rebuilding of harmed or debased living spaces or biological systems through human intercession .Primarily, living space reclamation expands the endurance odds of jeopardized species because of the commonality of the earth. Further, living space reclamation makes reasonable condition for the presence of species in this way keeping up an equalization of nature, for example, air quality, nitrogen obsession e.t.c.. Furthermore, living space reestablishment forestall by and large ecological corruption which is most extreme for endurance of every living thing. Irritation control Irritations control is administered by the Conservancy Rodent alternate course of action .For wasps , observing and control programs have been executed to manage the Asian paper wasps going after food in the island .For weed control, the conservancy weed control manual methods and rules. Strikingly, the Tiriri Matangi Working arrangement 1997introduced the conservancy rat emergency course of action which joined the utilization of rat free rooms ,examination of products and trap areas for observing purposes .Further ,checking and control programs are executed to shield the jeopardized species from bugs .Further ,obtrusive species destruction programs have been successful in Europe and South America. Imperative, New Zealand has attempted 200 super annihilations (Owens, 2017)Lacing of snare areas with toxic substances has demonstrated effective for obtrusive bugs universally. Eminently ,the New Zealand government acquired $3.5m in the destruction of obtrusive warm blooded creatures in two islands .Ideally, theres need to grasp innovative progressions in controlling intrusive vermin and vertebrates in New Zealand, for example, drones, hereditary based biocontrol and drives and traps with negligible human oversight. For species recuperation ,right off the bat, ,research is led to recognize causation factors then safety efforts are set up to make sure about the imperiled species and afterward the recuperation procedure begins(Wickes and Crouchley et,al,2007-12Maintenance is the last advance to species recuperation dependent on the species recuperation streamlining structure Creature re-presentation plan Strikingly, creature reintroduction into the island is represented by support, haven and species the executives with the point of giving wellbeing, increment endurance risks and advancing mindfulness. Significant, Massey University and SOTM have worked together on reintroducing thirty-two hostage reared and sixty wild caught gecko s to the Tiriri Matangi Island. Following the arrival of the Geckos, observing will follow in this manner attesting the choice whether to reintroduce different species in the wake of guaranteeing the exploratory species can endure and flourish in the island (Tiriri Matangi Working arrangement ,2013)The presentation of hostage reared sixteen hostage conceived Przewalskis ponies over into the wi

Robert Gober essays

Robert Gober expositions Through looking into, I come to realize that Robert Gober is an exceptional American craftsman who has contributed numerous elite figures to the workmanship exhibition. A large portion of his works are from his creative mind and day by day life associates. For moment, his models are as much about jokes, quips, and oversights of regular day to day existence and they likewise uncover the upsetting scenes of youth. In both their substance and manufacture, Gober's articles address the dreary idea of the regular. This is all to state that a portion of Gober's items are entertaining; and that their diversion is of a day by day nature. Despite the fact that there are some upsetting parts of the undertaking, which he made, has decreased my fondness for his work of art. The sexuality and the coarse symbols act in his specialty style give the fine art an ugly, horrible appearance. On the off chance that Gober ever gets any popularity for his figures, it is a result of his splendid, unpredictab le thought for the work of art. Gober has built up a one of a kind sculptural practice that joins a large number of the issues hidden Surrealism, Minimalism, and Conceptualism to mental inquiries concerning the body and our residential condition (Wallingford). With these portrayals, his figures commonly investigate the topics of youth, memory, misfortune and sexuality. Gober's work is about a dream of being an artista dream in which innovativeness never includes submerging yourself in the all-encompassing rationale of a proper language. Depicted J. Simmon, a questioner (Perl). Gober figures to be a one of a kind American craftsman who consistently cook up diverting and insane stuff which different craftsmen could never consider for their work of art. His pictures develop from our regular household lives and are changed into the most sensible articles that recognize reality and dream. Straightforward yet loaded with multifaceted nature, Gobers utilizes assortment of body figure and normal craftsmanship in the work o f art to depict his skeptic ... <!

If You Havent Read These Short Stories, You Should

If You Havent Read These Short Stories, You Should Recently, the literary world has had good reason to become interested in short stories again. The Rogues anthology includes some great stories by George R.R. Martin, Neil Gaiman, Garth Nix and other literary greats meant to hold us over until Martin releases The Winds of Winter. This post wont harp on about those, because every blog on the face of the planet has tread that ground. The anthology is a reminder however, of short stories which have endured the test of time. These are some of the short stories that grab and dont let go, despite their age.The Swimmer, John Cheever (1968)The Swimmer is a masterclass in using language to convey a sensation, and an excellent introduction to surrealism. Though the initial events of the story are grounded in realityâ€"a man in his prime taking it upon himself to journey home by swimming through all of the pools of his wealthy neighbors propertiesâ€"it soon becomes a less literal experience. This work deals with class and social hierarchy, but t hose are the boring bits. The real meat is in Cheevers use of language to demonstrate the link between the primary ideas of his work. The concepts of alcoholism, swimming, wealth, and loss each blur into one another until it is unclear where one idea begins and the other ends. Read the swimmer slowly, and with an eye to the language used, and it wont disappoint.The concepts of alcoholism, swimming, wealth, and loss each blur into one another in Cheevers The Swimmer. Photo by Guduru Ajay bhargav from Pexels.The Yellow Wallpaper, Charlotte Perkins Gilman (1892)The Yellow Wallpaper is likewise, an introduction. This story is one of the earliest works of American feminist literature, and is written in the first person. This is a darker story, and can feel a bit stifling to read, but has been widely adapted to the stage. A performance often feels much more light-hearted than the brooding tone of the story, while conveying the deeper themes of the work undiluted. Suffice to say that this is an early discovery of feminist issues, written by a woman, from a womans perspective. It is especially concerned with the treatment of women by doctors, and by the men in their lives; and with the relationship between infants and their parents (both father and mother). A tense and sometimes horrifying narrative, The Yellow Wallpaper is worth the stress of reading it, and downright enjoyable on the stage.The Wendigo, Algernon Blackwood (1910)The Wendigo is a special type of horror which captures the sense and grandeur of the Canadian and American frontiers. Drawing inspiration from the myth of the Wendigoâ€"a creature said to always feel hungry, and thus gorge itself unendinglyâ€"this story is slow to start, but offers a fully realized and captured sense of the loneliness and desolation of the wilderness, alongside the tensions which encourage belief in the supernatural. Readers who weather the introduction, and who appreciate the tension of the environment and the severe costs of decisions in the wilderness, will be rewarded with a supernatural and surreal tale about what it means to be lost in the woods. This is a must-read for any Canadian or American who has found themselves beneath the snow-covered boughs of a forest in winter.The Heart of Darkness, Joseph Conrad (1899)The Heart of Darkness is a must-read, just as the movie it inspiredâ€"Apocalypse Nowâ€"might be considered a must-watch. The reason I suggest reading Joseph Conrad however, is not as a dry lesson in colonialism, but because like The Adventures of Huckleberry Finn, The Heart of Darkness is a tale about how the journey changes the destination. Joseph Conrads contribution to literature, and his tale of men set off down a river, is so iconic that it is impossible not to see the reflection of certain scenes in other worksâ€"The Life of Pi, for instance, borrows Conrads imagery of encountering a tiger; and the recent film The Lost City of Z likewise draws strongly on the narrative tropes of the journey into the unknown genre. For this reason, Conrads work cannot be overlooked, despite recent scholarly assertions that its depictions of colonialism have not aged well.The Black Cat, Edgar Allan Poe (1843)The Black Cat, sticks out as one of the greatest uses of an unreliable narrator in fictionâ€"that is, the character telling the story has reason to avoid telling the whole truth. This story is ostensibly horrific, but is the kind of horror which creates dread rather than fear or disgust. It is written from the perspective of a condemned man, of arguable sanity, and follows the chain of events leading up to that characters crime and subsequent sentence to hang. What makes this story worth reading is the vivid descriptions of the narrators actions, which lead a reader to believe in the validity of the actions, despite ample reason to doubt that characters claims. Couple this with the symbolism throughout the short story, and a dark conclusion, and The Black Cat stands out as a special type of brooding horror, perfect for reading by candlelight. Of course, Poe is famous for stories like this, and those who enjoy The Black Cat should also read The Purloined Letter.The Magic Shop, H. G. Wells (1903)Stories like The Magic Shop, are astounding in their quickness. A very light read, this story will remind Harry Potter fans of the room of requirement. It is also an example of a short story which creates a world in your mind, building the size, and shape, and occupants of the eponymous magic shop until they stick out vividly in your mind. This story captures the sense of wonder present in a child watching a display of magic, and twists it ever so slightly so that undercurrents of danger lurk. For the scholarly minded, the story paints an interesting picture of masculine parenthood in the late 1800s.The Gift of the Magi, O. Henry (1905)This story is a classic; and even if few remember its name, almost everyone has heard it told (and retold). The Gift of the Magi is important because it demonstrates the inherent value in self-sacrifice, and because it is one of the few short stories that is neither horror, nor suspenseful; but which builds a narrative in the span of less than three pages, and delivers an ending which reveals a magnificent amount about both characters in the tale, and about love in general. Of the stories here, this is one of the shortest, and is also the most likely to be enjoyed by any reader, whether for the first time, or as it sparks their memory of having read itâ€"or heard it toldâ€"in the past.Beyond the Door, Philip K. Dick (1954)Beyond the Door is an exercise in weirdness and will leave the reader unresolved. A departure from Philip K. Dicks normally light tone, and from his normally science-fiction works. This is the amusing, strange, and violent tale of a cuckoo clock and adultery. A very quick read, Beyond the Door is recommended here because it is hard to make heads or tails of, and it certainly tells a unique t ale about marriage and how relationships can fall apart when viewed differently from each side.The Bet, Anton P. Chekhov (1889)The Bet is another, like Beyond the Door, which may leave readers unresolved. It is a short, short story discussing the virtues of morality and wealth, via the narrative device of a bet between two men regarding which is the greater punishment: death, or life imprisonment. Each character involved in the betâ€"a lawyer and a bankerâ€"are flawed, and so the outcome is ambiguous in some ways, but poses questions about what was sacrificed during the bet, and why each character lost gained wealth or morality by having made the bet. The bet itself is meaningful, rather than simply the outcome.Chekhovs The Bet is a short, short story discussing the virtues of morality and wealth. Photo by Thgusstavo Santana from Pexels.Araby, James Joyce (1914)Araby is perhaps another must-read piece, especially because it deals with the conflict between imagined or ideal circumsta nces, and reality. It is interesting because of the way children, particularly the child whose point of view the story is written from, are described. Often, characters are light, or glowing, or otherwise magical. This attribute is given to children, despite the environment they are being raised in, which is grim. As the story progresses, the idea that children are ideal is tarnished, and the outcome of the story can be interpreted in a number of ways. We might conclude that a journey to the Araby bazaar is a journey into adulthood and that the change in the protagonists perspective is one created by a coming of age; or else we can view all of the romantic ideals at the outset of the story as simply a falsehood or façade, which was never truly indicative of what the boy was experiencing. In either case, Araby will likely leave a hole in your heart, and make you think about who you were when you were youngâ€"and of course, that means you should read it.To concludeThe stories here ar e classics, but also powerful. Most of them are quite short, and great for a bite-sized piece of literary snack while we wait for George R. R. Martin to finish his next full-sized novel; or just so we remember some of the short stories which have helped shape the stories being told now. Its always good to know where stories come from, and how they change.

Children With Autism Spectrum Disorder Essay - 2241 Words

Abstract Siblings of children with autism spectrum disorder have received little Research attention historically, with most family studies focusing on either the child with the illness/disorder or the parents. More recently, research has identified that these children may need support in their own right, yet little published research is reported to inform this support. The aim of this systematic review was to identify the extent to which siblings of children with autism spectrum disorder facing psychosocial problems and have been researched in a systematic and empirical manner, to provide an overview of empirical evidence in this area, to synthesise the findings from this research and to identify any further research needs. The fifteen studies identified as suitable for inclusion for current review. Coping, adjustment, issues in relationship, quality of life, and behavioural problems were variables. Their findings have been extremely varied, reflecting the fact that no two families or situati ons are exactly the same. Factors such as the severity of ASD in the affected child, availability of social support, socio-economic status, degree of family cohesion, parental well-being, and individual character traits are all likely to play a role in determining outcomes for the neurotypical children of families affected by ASD (O’Brien et al., 2009).A need was identified for more rigorous empirical research in this area, which incorporates larger samples and uses randomised controlShow MoreRelatedChildren With Autism Spectrum Disorder1502 Words   |  7 Pagesby a disorder that affects the very things we need to fit in to society. The ability to be able to fit in, communicate and behave in proper ways, allows us to function, work and survive in life. For many children and adults, they live with a disorder that dictates these behaviors and language skills to be very different from the average American. These skills they are challenged with, make it very difficult to liv e independently. The disorder these individuals live with is called Autism SpectrumRead MoreChildren With Autism Spectrum Disorder1125 Words   |  5 PagesIn the last decade, the rate of autism has experienced a dramatic increase (Gerber 1). There used to be a speculation of an apparent correlation between the numbers of vaccines children receive and the increase of autism. A predominant controversy regarding vaccinations was whether or not one of the side effects of vaccines is Autism Spectrum Disorder. The probability of vaccines in children resulting in autism was challenged by various researchers from around the world has proven to be untrue (GerberRead MoreChildren With Autism Spectrum Disorder993 Words   |  4 PagesNational Institute of Neurological Disorders and Stroke, Autism is defined as a spectrum disorder (ASD). It refers to a wide range of complex neurodevelopment conditions characterized by repetitive and distinctive patterns of behavior and difficulties with soci al skills, communication, and interaction. The symptoms start from early childhood and affect daily functioning. The Centers for Disease Control and Prevention (CDC) approximates ASD’s prevalence as 1 in 68 children in the United States.  The DiagnosticRead MoreChildren With Autism Spectrum Disorder1796 Words   |  8 PagesParenting Children with Autism Spectrum Disorder Doctors diagnose one in sixty-eight children with Autism Spectrum Disorder every day. Autism Spectrum Disorder is a developmental disorder that affects children’s social skills, communication skills, and their behavior. The symptoms of ASD range from moderate to severe and vary from each child. Raising typical children is difficult, but raising children with disabilities adds to the stress of parenting. There is a strain on parents who have children withRead MoreChildren With Autism Spectrum Disorder949 Words   |  4 PagesAutism Spectrum Disorder is a frightening diagnosis for most families that can bring with it fears of an uncertain future. Support for children with autism and their families is essential because it isn t something that children will just grow out of. It is a life-long condition, but the right treatment, support and care can create a positive outcome for everyone concerned. Diagnosis Early diagnosis is the most important thing you can do to help your child, as it is the first step in understandingRead MoreChildren With Autism Spectrum Disorder869 Words   |  4 Pageswith children with autism spectrum disorder(ASD) experiences more stress than the typical family without a children with ASD. A previous research study by Baker-Ericzen, Brookman-Frazee Stahmer(2005, p. 194) supports this statement, â€Å"Both parents of children with ASD report higher levels of both parent and child related stress juxtaposed with parents of typically developing toddlers†. In order to comprehend the information of the study, one must understand what autism spectrum disorder is. AutismRead MoreChildren With Autism Spectrum Disorder1493 Words   |  6 Pagestwo million individuals are affected by autism in the United States and it is one of the fastest growing disorders but with very much research being put behind it. Autism can tend to be one of the most confusing and stressful disorders but yet it is still able to be coped with lots of patience. Imagine being put down or not given an opportunity deserved because of something that is out of one’s control, more specifically children with autism spectrum disorder. Parents have a huge role in preparingRead MoreChildren With Autism Spectrum Disorder2302 Words   |  10 Pagesof all children. Children play for many reasons including learning, exercise, stimulation, and for pure entertainment. They are learning and exploring the world around them by testing out ideas and just having fun playing wit h simple objects. However, like language, play is a skill that develops in stages. As a child gradually learns to understand the world around him or her, they begin to play and learn by engaging in exploratory and manipulative play. This is no different for children withRead MoreChildren With Autism Spectrum Disorder853 Words   |  4 Pageswise) (Green, S., Davis, C., Karshmer, E., Marsh, P., Straight, B, 2005) Autism spectrum disorder pose greater threat to the family because of many reasons like the child with autism spectrum disorder is likely to be accompanied by disruptive antisocial behaviour. Second for the parents the process of make an accurate diagnosis and obtaining treatment is often a frustrating experience. Third after the diagnoses of the disorder the proper access to the services available for the child and family isRead MoreChildren With Autism Spectrum Disorder956 Words   |  4 Pageslives of children with autism spectrum disorder, and the battles the parents have to face. According to the National Institute of Neurological Disorders and Stroke (2015), â€Å"Autism spectrum disorder (ASD) refers to a group of complex neurodevelopment disorders characterized by repetitive and characteristic patterns of behavior and difficulties with social communication and interaction.† As someone who lives with an autistic child, the daily challenges faced are enormous. Autistic children tend to have

Louis Armstrong Essay - 1388 Words

The Life and Music of Louis Armstrong Among the most popular and appreciated musicians of our time, Louis Satchmo Armostrong brought a musical presence, technical mastery, and imaginative genius that so overwhelmed musicians of his day that he became their principle model, leaving an indelible imprint on the music (Kernfield 27). When reviewing Armstrongs life work, his years with us can be divided into two aspects, his personal life and his music. While giving significant background of Armstrongs life, his paper will also introduce and explain the impact that he had on music and the world of jazz. Born on the Fourth of July in 1900, Armstrong was delivered in a cabin in a ddilapidated black slum in the Back o Town section of†¦show more content†¦Known for his misbehavior at the home, at the age of twelve he was said to have fired a gun into the air on New Years Eve. He was also said to have been involved in more general delinquency, which caused him to go to reform school. At age fourteen, Armstrong was releas ed from the school and spent his time, selling papers, unloading boats, and selling coal from a cart. He didnt own an instrument at this time, but continue to listen to bands at the clubsÂ… (LouisÂ…). Although Armstrong spent some of his adolescent years in reform school, he joined the school band and learned to play cornet. In this particular band, Armstrong played customary band music of the day Ââ€" marches, rags, and sentimental songs. By the time he left reform school he was determined to become a musician. Using borrowed instruments back in Storyville, he began sitting in at honky-tonks around his home, playing mainly the blues and few other songs he had in his repertory of music. He also played at local picnics and parades with one of his earliest teachers, Peter Davis. Throughout Armstrongs life, he habitually put himself under the wing of a tough, aggressive older mentor. Probably the most significant of these men was the strong minded King Oliver, who was then consi dered to be the best jazz cornetist in New Orleans. Olivers sponsorship and mentoring of Louis allowed him to play in public andShow MoreRelatedLouis Armstrong Essay634 Words   |  3 PagesLouis Armstrong Louis Satchmo Armstrong was one of the most popular musicians of his time. Upon initiating my research, I was surprised to find conflicting dates as to when he was born. Encarta Africa said he was born in 1901, 1001 things to know about African American history-1898, regular Encarta --1900, Little Louis and the jazz band by Angela Shelf Medearis says his date of birth is August 4, 1901. The book Jazz Stars by Richard Rennert states that Louis Armstrong was born in 1899Read MoreLouis Armstrong Essay850 Words   |  4 PagesLouis Armstrong Louis Armstrong was born in New Orleans, Louisiana on August 4, 1901 to Mayanne and William Armstrong. His father abandoned his family during Louis infancy. Louis spent the first years of his life with his grandmother, Josephine Armstrong. After age five, Louis moved back with his mother and his sister, Mama Lucy. The family was forced to live in stark poverty. Louis got into some trouble when he was just 12 years old and was placed in the Waifs Home for Boys. It wasRead MoreImportance of Louis Armstrong1568 Words   |  7 PagesLouis Armstrong Louis Armstrong was the greatest of all Jazz musicians. Armstrong defined what it was to play Jazz. His amazing technical abilities, the joy and spontaneity, and amazingly quick, inventive musical mind still dominate Jazz to this day. Only Charlie Parker comes close to having as much influence on the history of Jazz as Louis Armstrong did. Like almost all early Jazz musicians, Louis was from New Orleans. He was from a very poor family and was sent to reform school when he was twelveRead More Louis Armstrong Essay1336 Words   |  6 Pages Louis Armstrongs Influential Career Louis Armstrong’s Influential Career Louis Armstrong was the most successful and talented jazz musician in history. His influence and expansive career continues to make waves in the jazz world. That is what made him become what he is to many today – a legend. Born on August 4, 1901, in the poorest section of New Orleans, Armstrong grew up with his grandparents due to his parents’ separation. On January 1, 1913 he made a mistake which turned out to be theRead MoreLouis Armstrong Essay1547 Words   |  7 PagesLouis Armstrong He was born in the south at a time when a black boy could expect nothing but to grow up, work hard at the lowest jobs all his life, and hope somehow, somewhere manage to stay healthy and get a little out of life.(P.1 Collier) Get a little out of life Louis did, a pure genius he revolutionized Americas first true form of art, jazz. Doing a paper on Louis Armstrong has been enjoyable to do and the information that is available on Armstrong is endless. So much that this paperRead MoreThe Legacy Of Louis Armstrong Essay1401 Words   |  6 PagesLouis Armstrong, one of the most influential figures in jazz music, enjoyed a career that spans across 50 years, and through different eras of jazz. Nicknamed† Satchmo†, â€Å"Pops†, and† Ambassador Satch†, Armstrong could do it all, he sang, occasionally acted, composed music, but was most famous for his cornet and trumpet playing. Although Armstrong is well known for his amazing trumpet play, he also influenced t he direction that jazz music during his time was headed. Over the course of this paper IRead MoreJazz, By Louis Armstrong2718 Words   |  11 PagesJazz midterm 1. Louis Armstrong is credited in the book titled Jazz as the â€Å"single most important figure in the development of jazz.† He is known as the only major figure in Western musical history to have a profound influence as a singer and an instrumentalist. His defining qualities as a performer were the emotion, beauty, and technical mastery he brought to each performance, and he knew how to please an audience. Performing jazz was a personal and powerful experience to him, and it was communicatedRead MoreLouis Armstrong : The Era Of Jazz1449 Words   |  6 PagesLouis Armstrong once said â€Å"If you ask what jazz is, you’ll never know.† Armstrong was conveying the message that jazz is whatever the performer makes of it, for there are no rules or restrictions on what the performer can do. Louis Armstrong was a famous jazz trumpeter from New Orleans who influenced the era of jazz tremendously throughout the years with his unique style, which included bringing in imp rovisation to pieces. The quote stated earlier can be applied to life, showing that in order toRead More Biography of Louis Armstrong Essay1236 Words   |  5 PagesLouis Armstrong was born in one of the poorest sections in New Orleans, August 4, 1901. Louis a hard-working kid who helped his mother and sister by working every type of job there was, including going out on street corners at night to singing for coins. Slowly making money, Louis bought his first horn, a cornet. At age eleven Armstrong was sent to juvenile Jones Home for the colored waifs for firing a pistol on New Year’s Eve. While in jail Armstrong received his first formal music lesson from oneRead MoreThe Jazz Musici Louis Armstrong1078 Words   |  5 Pagesroadhouses, dance halls and places all over the country. It’s a very fast paced sound that was different than what people had heard of before. Louis Armstrong was a very well-known jazz musician during this time. He played the trumpet and was a ve ry good jazz musician. He was in many bands, played in Broadway and traveled playing jazz for people (Wenning). Louis Armstrong was born on August 4, 1901, in New Orleans, Louisiana (Woog, 15). He grew up in a very poor area nicknamed, â€Å"The Battlefield.† Armstrong’s

Bite Me A Love Story Chapter 22 Free Essays

22. Meeting at the Palace RIVERA They traded in the Ford at the city motor pool for one that had a Plexiglas divider between the front and rear seats. Cavuto’s knees were pressed against the glove compartment, since the seat didn’t adjust, but it was worth the trade-off. We will write a custom essay sample on Bite Me: A Love Story Chapter 22 or any similar topic only for you Order Now It turned out the organic dog biscuits that Rivera had bought gave Marvin gas. He now had his own little glass partition in which to exhaust, and the inspectors drank their coffee relatively free of doggy stench. â€Å"I don’t sleep well during the day,† Cavuto said. â€Å"Roger that,† said Rivera. â€Å"I feel like I’ve been up for a week.† He dialed his messages, then looked at his partner. â€Å"Fifteen unplayed messages? Are we out of the service area or something?† â€Å"You turned it off when we were zeroing in on that litter of dangerous kittens.† Rivera tried to drink his coffee while handling the phone and ended up pulling the car over to the curb. â€Å"They’re all from the Emperor. Something about a ship down at Pier Nine being full of old vampires.† â€Å"No,† said Cavuto. â€Å"There are no more vampires until I’ve had two full cups of coffee and a healthy piss. That’s my personal rule.† Cavuto keyed the radio and checked into dispatch. They did most of their communications by cell phone these days, but there were still rules. If you were a rolling unit, dispatch needed to know where you were. â€Å"Rivera and Cavuto,† said the dispatcher. â€Å"I have you guys tagged to call if there are any cases of cats attacking humans, is that right?† â€Å"Roger, dispatch.† â€Å"Well, live the dream, Inspector, we have report of a giant cat attacking a man at Baker and Beach. We have a unit on the scene reporting nothing.† Cavuto looked at Rivera. â€Å"That’s the Palace of Fine Arts. The Marina is new territory.† â€Å"There might not be anything now. The uniforms don’t know to look for clothes with dust and I don’t want them to. Tell them we’re on the way.† â€Å"Dispatch, we are responding. Tell unit on scene that we’ll take care of it. Part of an ongoing investigation of a 5150 making false reports.† Cavuto grinned and looked at his partner. â€Å"Nice improvisation.† â€Å"Yeah, but I think this cat might be out of the bag, Rivera.† â€Å"I hope not.† They rolled up to the great faux stone classical dome, the only building left from the World Exposition of 1911, when San Francisco was trying to show the world that it had recovered from the earthquake of ’06. The uniform unit was on the far side of the reflection pool, standing by their squad car. Cavuto waved them on. â€Å"We got this, guys. Thanks.† What there wasn’t, was a huge shaved vampire cat attacking a guy. â€Å"You think it’s a hoax?† asked Cavuto. â€Å"Pretty outrageous coincidence if it is.† Cavuto got out of the car and let Marvin out, who waited for his leash to be attached, then dragged Cavuto over to a tree by the pond to have a wee. Swans who had settled under the trees for the night stirred and gave Marvin dirty looks. â€Å"Nothing here,† said Cavuto. â€Å"Marvin’s not doing his signal thing.† Rivera’s phone chirped and he looked at the screen. â€Å"It’s Allison Green, the creepy little Goth girl.† â€Å"If she called this in I will put her in Juvi overnight.† â€Å"Rivera,† Rivera said into the phone. â€Å"Turn your sun jackets on right now,† she said. â€Å"Right fucking now, both of you.† Rivera looked at Cavuto. â€Å"Turn on the LEDs on your coat, Nick.† â€Å"What?† â€Å"Do it. She’s not fucking with us.† Rivera hit the switch on the cuff of his sun jacket and the LEDs came on blindingly bright. A few blocks away they heard a man scream. Marvin barked. â€Å"Oh, trs bon, cop. Byez,† Abby said. The line went dead. â€Å"The fuck was that about?† said Cavuto. ROLF Rolf was actually looking forward to shooting someone. After hundreds of years, you get bored with killing, with hunting. The three of them had gone through cycles of stealthy killing of the unwanted, to outright slaughter of whole villages, to long periods where there was no killing at all. But it had been fifty years since he’d actually had to shoot someone. The change of pace was nice. Of course, it was messy, bodies, waste of good blood, but better that than having policemen running around telling people about them. No matter what kind of debaucheries they had indulged in over the years, and there had been many kinds-these too went in cycles-the one rule they held fast to was â€Å"stay hidden.† And to stay hidden, you couldn’t permit yourself to get so bored that you didn’t care about living. Well, surviving. Maybe it was just the two cops from last night. Elijah, in a rare moment of lucidity finally admitted that there were only two policemen that he knew of, and because they had taken money from the sale of the old vampire’s art collection, they did not want the secret known. Clearly though, they were beyond their depth with the cats. He and Bella had made short work of the smaller cats. They used rapid-fire pellet guns, nearly silent, that fired pellets containing a liquid that destroyed vampire flesh on contact-a heinous, herbal mixture that someone in China had discovered hundreds of years ago. A weak UV light on the front of the weapons held the animals in solid form long enough for the pellets to impact. The pellets would injure a human vampire, but they were devastating to a feline. The Chinese had somehow tuned it to the cats. They had used the mixture to contain every outbreak since its discovery. Rolf remembered firing it from crossbows. Rolf keyed his cell phone, then called the emergency number and reported a man being attacked by a giant cat. Then he set up the bipod on his rifle, zeroed the twenty-power scope in on one of the swans under a eucalyptus tree, and lay down to wait. Seven minutes later the police cruiser arrived. They were both fresh-faced young men with bright pink life auras. From his rooftop, four blocks away, Rolf could just make out the squawking of their radios. They knew nothing. They panned their flashlights under the bushes surrounding the pond, and he watched them shake their heads to one another. Seventeen minutes after the call, the brown unmarked car pulled up and Rolf relaxed into his shooting posture. These were the two from the night before. The big red dog. The dog looked his way, briefly, then dragged the big cop down to a tree by the pond. He put the crosshairs on the thinner cop’s face. But no, a headshot was arrogant. He had to make two shots, very quickly, so he would go for the center of their bodies. Shoot the thin cop first, then pan to the big one. A bigger target. Even if his first shot didn’t kill him, it would drop him. He waited, waited for them to get clear of the car and the cover. The thin cop was walking toward the other one, then stopped to take a phone call. Rolf put the crosshairs over his heart and began to squeeze the trigger. Then the entire side of his head seemed to explode with pain and he screamed and grabbed at the flames that were shooting out of his empty eye socket. TOMMY â€Å"Are we doing this right?† Tommy asked. They were several blocks behind Rolf, who was moving so smoothly and easily through the Marina district that Tommy would have thought he lived there and was out for his evening jog. Except that no one in the Marina would be wearing a black duster. It would either be cashmere or Gore-Tex, business or fitness. The Marina was a rich, fit neighborhood. â€Å"We’re following him,† said Abby. â€Å"How many ways can you do that?† Jody was leading them. She held up a hand for them to stop. The blond vampire had stopped at the corner of a four-story apartment building and was scaling it using just the space between the bricks as handholds. Tommy looked around and spotted a flat-roofed building down the alley. â€Å"That one has a fire escape. We’ll be above him, we can watch him.† â€Å"I don’t think watching is going to be enough,† Jody said. â€Å"He looks badass,† said Abby. â€Å"He’s watching those cops over at the Palace.† â€Å"He won’t just shoot a cop,† said Tommy. â€Å"Why would he shoot a cop?† â€Å"Plain clothes unit pulling in,† Jody said. â€Å"It’s Rivera and Cavuto.† â€Å"And Marvin,† Abby said. â€Å"He knows they know,† said Tommy. â€Å"We need to go,† Jody said. â€Å"Abby, you have Rivera’s number?† â€Å"Yeah.† â€Å"Call him. Give me that laser thing.† â€Å"The light from their jackets magnified through the scope will work,† Tommy said. â€Å"Let’s go.† Jody ran to the edge of the roof and stopped. Abby hopped on her toes. â€Å"Spider-Man it, Countess.† â€Å"No fucking way,† Jody said, looking down just as Tommy ran by her and jumped across the alley to the next building. They were coming across the roof of a building a block away when they saw the side of the vampire’s head ignite and heard him scream. He rolled away from the gun, clawing at his face. â€Å"Too far,† Jody said. The final gap between roofs was over a full street, not an alley, and they were a floor lower than the blond vampire. â€Å"Down.† Without thinking, Tommy jumped, then said, â€Å"What the fuck did I just do?† He landed on the balls of his feet and went down to crouch, catching himself just as he was about to drive his knee into the concrete. He looked up. Jody was still on the roof. â€Å"C’mon, Red, I’m not going up there alone.† â€Å"Fuck, fuck, fuck, fuck, fuck,† she said, and then landed beside him and rolled. When he saw she wasn’t hurt, he said, â€Å"Graceful.† â€Å"He’s getting up,† she said, and she pointed at the next building. Tommy knew if he thought about it, he’d never do it, so he just started climbing up the corner of the building as fast as he could. He’d done this before. He didn’t remember it, but his body did. Climbing the wall like a cat. Jody was right behind him. As he reached the top of the wall he stopped and looked back. â€Å"Sunglasses,† he whispered so faintly that only someone with vampire hearing would hear. He wedged his right hand between the bricks, then reached into his shirt pocket, flung open the sunglasses, and put them on. He couldn’t climb with the laser in his hand. He’d have to clear the top, then grab the weapon out of his pants pocket. Jody had her glasses on, too. She nodded for him to go. He coiled, and sprang to catapult himself over the edge of the wall, but in midair a bright light went off in his head and he felt himself spinning, then a bone-crushing impact on the ground. Something had hit him, probably the rifle butt. He rolled over and looked up the wall. Jody was still clinging there, six feet below the edge, too far to be hit with the rifle. The blond vampire, his face charred, was turning the rifle, working the bolt. He was going to shoot her in the face. â€Å"Jody!† He saw her let go with one hand, reach for the small of her back, then there was another blinding light. He’d lost his sunglasses during the fall. Something splatted beside him on the pavement. He could smell burned flesh, and blood. â€Å"You okay?† she said. He felt a hand on his face. â€Å"I’m kinda blind. And I think I have a couple of broken ribs.† He blinked the blood tears out of his eyes, then saw something dark, circular on the pavement. â€Å"What’s that?† â€Å"That’s the top of his skull,† Jody said. Footsteps, then Abby was there. â€Å"That was awesome. Gruesome, but awesome. You were amazing, Countess.† â€Å"Not feeling all that amazing.† â€Å"You probably should drink some blood, Tommy. You’re kind of fucked up.† He took the plastic blood pack from her and bit into it, draining almost the whole pint in seconds, feeling his bones and skin knitting together. Then Abby snatched it away from him and started drinking herself. â€Å"I feel like death on toast. I probably shouldn’t have eaten that pigeon.† MARVIN Marvin ruffed three times fast, â€Å"Biscuit, biscuit, biscuit.† Then, as he pulled Cavuto around the corner and smelled the fourth dead one he ruffed again. â€Å"Another biscuit.† Then, mission accomplished. He sat. â€Å"Marvin!† Abby said. She dropped the empty blood bag and scratched between his ears, then fed him a Gummi bear. Rivera came around the corner with his Glock drawn. Jody stood, reached past the gun, and snagged the battery out of the cop’s inside pocket. Abby did the same to Cavuto, who leveled a long orange Super Soaker at her. â€Å"Really, Ass Bear?† she said. â€Å"Really?† She snatched the squirt gun out of his hand and backhanded it a full block down the street where it shattered. â€Å"I have a gun on you, Missy,† said Rivera. â€Å"Biscuit,† Marvin ruffed. Clearly there are three dead people here and part of a fourth, and biscuits are in order. Jody snatched Rivera’s Glock out of his hand so quickly he was still in aiming position when she popped the clip out of it. Cavuto started to draw the big Desert Eagle and Abby caught his arm and leaned in close. â€Å"Ninja, please, unless you’re going to use that to take your own life out of humiliation for the squirt gun, just let it go.† She turned and looked at Tommy, who was sitting splayed-legged on the sidewalk, holding his ribs. â€Å"This fucking vampy power rocks my deepest dark.† Then back to Cavuto. â€Å"I’d slap you around a little, but I’m feeling kinda nauseous.† â€Å"Yeah,† said Cavuto. â€Å"I get that. That’s how I know you’re around.† â€Å"So you three are, all, uh, them,† said Rivera. â€Å"Not exactly them,† Tommy said. â€Å"Jody just took the top off the head of one of them.† He pointed at the charred brainpan. â€Å"He was about to take you out with a sniper rifle,† Abby said. â€Å"That’s why I called. Thanks for just doing what I said and not being an assbag, by the way.† â€Å"You’ll find the rest of him along with the rifle on the roof,† Jody said. â€Å"That’s who called in the vampire cat attack?† Cavuto said. Tommy nodded. â€Å"There are at least three of them. Maybe two, now. Very old. They came in that black yacht that’s down at Pier Nine. They are cleaning up the mess Elijah left. They must know you guys are hunting Chet and the vampire cats.† â€Å"He must have seen us last night, with the Animals. We thought the cats got Barry.† Tommy climbed to his feet. â€Å"Barry’s dead?† â€Å"Sorry,† Rivera said. â€Å"So they know about the Animals, too?† Tommy said, â€Å"The Animals were the ones who took Elijah’s art collection and blew up his yacht. Of course, they know about the Animals.† â€Å"We’ve got to get over there,† Rivera said. â€Å"They’ll be hunting the Emperor, too. He’s been calling all day about a black ship. I thought it was just more craziness. I don’t even know where to start looking for him.† Jody handed Rivera back his gun and the battery to his jacket. â€Å"Wire those back up as soon as you get back in your car. They work.† Marvin let go with a barrage of barking, which translated, â€Å"I have found some dead people and I am going to make a fuss if I don’t get a biscuit and the ear-scratch girl is dead and sick.† â€Å"Easy, Marvin,† Abby said. She steadied herself against the big dog and Cavuto caught her by the arm to keep her from falling. â€Å"I really don’t feel good.† She crumpled to the sidewalk. Tommy caught her in time to keep her head from hitting the concrete. â€Å"My tail kind of hurts.† Jody snatched Rivera’s gun out of his hand again. â€Å"Give Tommy your car keys.† â€Å"What! No!† Jody smacked Rivera’s jacket, heard a jingle, then reached in his pocket and took the keys. Rivera stood there like he was five, being dressed by his mother. Jody threw the keys to Tommy. â€Å"Take her to the loft. Foo will still be there. Maybe he can change her back in time.† â€Å"Where are you going?† Tommy said. â€Å"I’m going to the ship. Maybe I can stop one of them there. They’re going to come to the loft, so be ready.† â€Å"Not so fast, Red,† said Cavuto. â€Å"You will shut the fuck up!† Jody said. â€Å"You guys are six blocks from the Marina Safeway. The Animals should be at work, or will be there in a few minutes. That’s where I went when I wanted to find them, that’s where these vampires will go. So shag ass over there and warn them. Wire the batteries back into your jackets on the way there or they’ll have you for lunch. Call for another car if you need to, but we just saved your lives and your car is ours.† Rivera smiled. â€Å"I’m okay with that.† Cavuto said, â€Å"You are?† Tommy picked Abby up and held her with one arm while he reached into her messenger bag, took out her phone, and handed it to Jody. â€Å"Call Foo, tell him we’re coming.† â€Å"I will. Be careful.† She kissed him. â€Å"Save our minion.† â€Å"Got it,† Tommy said. Marvin whimpered at them as they went away, which translated to, â€Å"I’m worried about the ear-scratching dead girl with the Gummi bears.† How to cite Bite Me: A Love Story Chapter 22, Essay examples

First day at school free essay sample

You have just completed your 300 page autobiography, please submit page 217 It is the first day of my elementary school. School is the place where you can learn things, Mom tells me when she leaves. I sit at my table, alone, in the front of the class. The classroom is small, dark, obsolete. Its at most five meters wide and seven meters long, and full of tables and chairs which are brought from students homes. Even though we are all little kids, its still hard to make any extra room for other students to fit in. All the tables and chairs are different ages and made of different materials, which makes it seem like an old furniture collection. There is only one lamp hanging from the ceiling, which gives very little light. The sunlight doesnt come in the room from anywhere but the door and the breaking holes in the ceiling. We will write a custom essay sample on First day at school or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page With the sunlight, you may see all the spiders moving in their webs at the corners of the room. The only clean places are the blackboard and teachers stand. They look older than our parents but they have been protected and cleaned very well so they are still in good shape. The teacher comes in from the sunlight rather than the door. He is in his mid-fifties because of his white hair, but he looks a lot younger than his age. Hes tall, thin, and wearing thick glasses. He looks like the knowledgeable professor the parents usually talk about. We all stand for him. Welcome to school, boys and girls. Im Mr. Lin, the teacher speaks. Im here for your math and science. And Im one of the only two teachers in this school who doesnt usually have enough time to do the housekeeping. This school was built many years ago just for this village. We are supported by our own people because we know its very important for every child to be in school. School is a place to begin learning about the world, and teachers are the director of the study-boat in the knowledge ocean. Im a retired professor from college and Im glad that I can have this chance to continue my teaching life here with you children. Today Im going to give the first lesson: how to add That is my first day of school, and I learned a lot. School is a place where the students begin learning the world and the teachers are the directors of the study boat. On my way home, I tell my mom Im perhaps going to college in twelve years to become a teacher!

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Tourism Industry In Azad Jammu Kashmir Promotion Tourism Essay Essay Example

Tourism Industry In Azad Jammu Kashmir Promotion Tourism Essay Essay Example Tourism Industry In Azad Jammu Kashmir Promotion Tourism Essay Paper Tourism Industry In Azad Jammu Kashmir Promotion Tourism Essay Paper The Express Tribune, December 1st, 2010 in the outlook to regenerate the touristry industry of Azad Jammu Kashmir the authorities is seeking to catch the attending of tourer by supplying them with more and up to day of the month installations in the part and Secretary Tourism Dr Shala Waqar, said that Prime Minister is seeking to originate more strategies in Muzaffarabad non merely to catch the attending of domestic tourer but besides international tourer. We have initiated several undertaking in order to resuscitate the touristry industry in AJK, this is a beautiful part and increased touristry is a method of bring forthing more gross to keep the part, While foregrounding the on-going undertakings in the part she said that presently the authorities is working on 16 undertakings, including the constitution of the Tolipir hill resort, the constitution of hill resort in Tatta Pani, development of Chikkar-Sudhangali hill resort, other adjustment installations in AJK, promotion web in the part, Chairlift/Cable Cars, development of Dheerkot tourer resort, development of Pirchinassi hill resort, development of nutrient points in Muzaffarabad, development of Nagaishwar tourer resort, development of route side installations in AJK, up step of the touristry development maestro program, edifice of tourer Lodges at Khoiratta and the edifice of tourer resorts in the Neelum Valley.General Manager Pearl Continental Muzaffarabad, Aamir Kazi, while speaking to media said that presently they were offering really inexpensive bundles to advance the touristry industry in Muzaffarabad. He highlighted assorted facets of the touristry industry in AJK. Sadruddin Hashwani, Chairman Hashoo Group, has built an international standard hotel in the part to advance this country to aliens every bit good as domestic tourers, Aamir Qazi said. Muzaffarabad is one of the best topographic points to bask the natural beauty and to pass clip with household, I would urge this finish to all domest ic and international tourers, he said. Sana Jamal, 06 October, 2010. Tourism Department of Government Azad Jammu and Kashmir has initiated a new run to catch the attending of tourers from across Pakistan to take delectation in exuberant green vales, glistening rivers, snow-capped and alpine mountains of the northern part of Pakistan. The latest development in this respect is a documental competition on dramatic sites of Azad Jammu and Kashmir ( AJK ) in order to increase the potency of touristry in AJK. This competition has been organized by the Department of Tourism, Archaeology and Culture Government of AJK with the purpose to research and expose the concealed beauty of AJK. Department of Tourism, AJK has invited Pakistanis to portion their positions, thoughts and information in a 5-7 minute mini docudrama on the beautiful scenic sites of AJK. Documentaries can be in English or Urdu and the top 3 winning docudramas will have catch the attending of ive hard currency award of up to Rs.100, 000. The entries can be submitte d to Publicity wing of Department of Tourism, Archaeology and Culture Government of AJK, Block 06 New Secretariat, Muzaffarabad by Oct. 20, 2010. Harmonizing to the presentment issued by the touristry secretariat of AJK, the offer was valid for all 42 remainder houses under the administrative control of the touristry section. The offer is valid for a reserve non transcending two darks at any peculiar remainder house ; nevertheless, after two darks at one peculiar topographic point, the visitants could travel in front to any other country and bask the same installation at that place. Balochistan Times 23 May, 2009. MIRPUR AJK AJK Azad Jammu and Kashmir AJK Azerbaijan Journalists Confederation .. Click the nexus for more information.Renowned man of affairs and member executive commission of AJK Chamber of Commerce and Industry Khalid Sharif Saturday has welcomed the steps being initiated by the authoritiess of Pakistan and AJK for the publicity and upheaval of the industrial and touristry sectors in Azad Jammu and KashmirJammu and Kashmir: A see Kashmir. Jammu and Kashmir State ( pop. , 2001: 10,143,700 ) , northern India. With an country of 39,146 sq myocardial infarction ( 101,387 sq kilometer ) , it occupies the southern part of the Kashmir part of the northwesterly Indian subcontinent and is .. Click the nexus for more information.. He expressed the hope that the gimmick the attending of ive bundle of inducements for the intending enterprisers for investing in the trade and industrial sector in Azad Jammu Kashmir will assist promote local and foreign investings in these sectors. He said that the Britain-based Pakistani expatriates in general and those acclaiming from Azad Jammu Kashmir in peculiar will be persuaded to travel for investings in the industrial and touristry sector in Azad Jammu Kashmir. He applauded sincere effectual stairss being taken by Pakistan and AJK authoritiess to promote and hike the industrialisation industrialisation Procedure of change overing to a socioeconomic order in which industry is dominant. The alterations that took topographic point in Britain during the Industrial Revolution of the late 18th and nineteenth century led the manner for the early industrializing states of western Europe and A advancement and to advance the touristry industry in the liberated country. He opined latest engineerings should be brought and introduced for publicity of these sectors as per lines of India, China, Latin American states. List of American states States: A Antigua and Barbuda A Bahamas .. Click the nexus for more information.Khalid Sharif said that foreign investing can flux into Pakistan including Azad Jammu Kashmir in copiousness if facilitated were ensured Tourism Neelum Valley, Approximately 200 kilometres long the picturesque Neelum Valley is situated to the North North East of Muzaffarabad. Runing parallel to the Kaghan Valley. It is separated from if merely snow-clad extremums, some over 4000 metres above sea degree. Excellent scenic beauty, birds-eye position, looming hills on both sides of the noisy Neelum river, exuberant green woods, enrapturing watercourses and catch the attending of ive milieus make the vale a dream semen true. The country is ideal for trekking. A just conditions route opens the vale to tourers upto Kel, 155 kilometres from Muzaffarabad, of which about 150 kilometres has been black topped while the staying part is being matalled. Buss ply daily on this mob and adjustment installations are besides available in the remainder houses of topographic points of tourer catch the attending of ion. Simple cookery installations are available but one has to do his ain agreements for particular dishes. Hindustan Times Jun 19, 2010. MIRPUR ( AJK ) , AJK authorities had inked an integrated phased program for heightening touristry in the State in coaction with the private sector, and for this intent, colossal financess were being allocated in the new financial twelvemonth 2010-11 one-year budget, official beginnings said. Since bright potency coupled with favorable ambiance is available for elating touristry industry in AJK . Ahmed Khawaja, June 12, 2009. Rawalakot is a metropolis in Azad Kashmir, and is the capital of Poonch District. It is in a saucer-shaped vale at lift 1615 meters ( 5300ft ) . It is 76 kilometers ( 47 stat mis ) from Kohala, and is besides linked with Rawalpindi and Islamabad via the neighbouring territories of Azad Pattan and Tain Dhalkot, and with Muzaffarabad via Kohala and Sudhangali by asphalt roads. The chief folk of Rawalakot are the Sudhan folk. Rawalakot is the territory central office and is situated in the bosom of territory Poonch. The height of this beautiful saucer-shaped vale is 1615m, and is situated 76 Km from Kohala. During summer, the topographic point becomes full of green grass and beautiful flowers including many assortments of roses. Located 12Km from Rawalakot is Paniolla full of unagitated and capturing features. About 20Km from Rawalakot and at 1981m above sea-level is Banjosa. A really catch the attending of ive site full of scenic beauty which besides houses a little lake with boating installations. Surrounding small towns include Topa Soon aka Soon Topa or merely Topa, Kaimon, Thithrot, Motialmara, Trar Dewan, Chare, Chuck, Tranni, Dahmni, Pothi Bala/Makwalan, Kharek, Dreak, Banjosa, Hussainkot, Hurnamaira, Thorar, Rehara, Tain, and Pachiot. Bagh District lies to the North and Sudhnuti District lies to the South of Rawalakot. The route passing through ( Jalooth ) Paniola connects Rawalakot to Bagh And Mu zaffarabad. While towards the West are Murree, Islamabad and Rawalpindi parts of Pakistan. Rawalakot is one of the most beautiful vallies of KASHMIR located 80 kilometres off from Rawalpindi Islamabad. It is a three and a half hr thrust from Islamabad to Rawalakot. Rawlakot is besides celebrated by the name of the PEARL VALLEY . Syed Khalid Saeed Bukhari 04 September 2009. Neelum is a beautiful vale incorporating about 370 little and big small towns and near approximately two hundred thousand population. It starts from Chelhana and goes till Taobut 250 kilometer long. It is named Neelum due to its river, swerving like the serpent with crystalline sky colored H2O. Like any other population of the subcontinent it has the most heterogenous population with assortment of rites, imposts and traditions. The whole vale is full of beautiful and absorbing sceneries. Neelum Valley is dipped in beauty Neelum vale about 252 kilometers long and 3620 sq kilometer curvature shaped with olympian pine, fir and Himalayan cedar trees, lies north-south of Muzaffarabad. This ninety-mile long land of flora is ripped apart by the anil blue Neelum river which flows serpentinely down hills to unify itself into the river Jhelum at Domail. Domail, the meeting of two mighty rivers, nowadayss extremely intriguing scene of vernal embracing. This heart-warning spectacle is most soothing to the oculus. Neelum Valley is situated to the North North East of Muzaffarabad and running parallel to the Kaghan Valley. It is separated from it by snow covered extremums, some over 4000 metres above sea degree. Excellent scenic beauty, birds-eye position, looming hills on both sides of the noisy Neelum river, exuberant green woods, enrapturing watercourses, high height lakes and catch the attending of ive milieus make the vale a dream semen true. The rocking alcoholic green woods, snow capped mountains, watercourses singing vocals of joy, and fast fluxing river Neelum, all go together to do it naturalist s wonderland. The country is besides ideal for mountain touristry. A portion of Nanga Parbat mammoth falls in this country which is dominated by Sarwaali Peak ( 6326 metres ) the highest mountain in Azad Kashmir. Furthermore like Kaghan Valley it is celebrated for fishing and angling activities in Neelum river and Jagran Nullah which are stocked with trout fish. Its exclusive tourer catch the attending of ion is a 17 ( 17 ) century garrison built by the town s laminitis, a head of the Chak folk name d Muzaffar Khan, to guard off the Mughal ground forcess of Emperor Akbar. Neelum vale is an gimmick the attending of ive topographic point for tourers due to its celebrated exuberant verdure, springs, watercourses, lakes and hilly and sloppy mountain Karrar Haidri, Sep 24, 2007, In conformity with the Calendar of Activities for Visit Pakistan Year 2007 issued by Ministry of Tourism, Government of Pakistan, Alpine Club of Pakistan organized the first of all time National Mountain Marathon jointly with Tourism Department, Government of Azad Jammu and Kashmir. The aim of the Mountain Marathon were to raise consciousness about Mountain Tourism in Azad Jammu and Kashmir ( AJK ) , create linkages in Mountain Tourism between Kaghan vale and Neelum Valley, raise consciousness about temblor affected countries of AJK and NWFP and promote and engender involvement towards the healthy mountain adventure athleticss activities amongst the young person of Pakistan, in general, and AJK in peculiar. The Marathon started at Kawai, Kaghan Valley, NWFP on 10th September. 150 young persons including 95 young persons from Azad Kashmir had applied to take part in the Marathon, nevertheless out of these 83 reported for engagement at Kawai. Earlier all t he participants were lodged at Muzaffarabad on 9th September from where they were taken to Kawai by particular coachs. 1. www.allvoices.com/ /7812129-plan-for-tourism-promotion-in-ajkfp-report 2. pakistannewsblog.com/ /16-projects-initiated-to-promote-tourism-in-ajk 3. ezinemark.com/a/azad-kashmir-tourism/ United States 4. www.thefreelibrary.com/AJK+Chamber+welcome+measures+in+industrial, + tourism+sectors.-a0200530037 Cached 5. www.ajkcouncil.com/TourismNeelumValley.asp 6. hypertext transfer protocol: //news.reportlinker.com www.ilmkidunya.com/student_articles/neelum-valley.aspx Pakistan Cached behzadahmed.blogspot.com/2009/06/rawalakot.html Cached Ejaz Ur-Rehman 2007An overview of the Forest Habitat s state of affairs in Village Barali Kass Kotli Azad Kashmir Pakistan revealed that the country confronting great forest home ground hazard. Habitat loss, debasement and atomization are an issue of primary concern in the country of Village Barali Kass. The intent of this survey was to look at the causes which exploit these meagre and delicate forest resources in the country and what are the steps to invalidate this state of affairs. Ejaz Ur-Rehman An Overview of Forest Habitat s Situation in Village Barali Kass, Kotli Azad Kashmir Pakistan, Ethnobotanical Leaflets 11: 266-279. 2007.

Something related to women experiencing psychosomatic issues, must be Essay

Something related to women experiencing psychosomatic issues, must be focued on women - Essay Example First, common psychological disorders are more common among women. Most women suffer from some disorder, like anxiety or depression. Second, women are more likely to experience the trauma caused by past and present abuse. This leads to a greater incidence of somatic symptoms. Third, there is significant difference in the emotional threshold of men and women. Furthermore, childhood socialization has a substantial effect on the attitude adopted, while reporting sensations. There is a well felt need to conduct further research in this area, in order to assess reporting patterns (Barsky, Peekna, & Borus, 2001). As such, the gender differential in reporting symptoms has to be dealt with by exploring its root causes. A causal relationship between gynecological symptoms and psychological disorders in women was perceived to exist by some gynecologists and psychologists. One gynecologist states that many females exhibited gynecological symptoms, in the absence of any gynecological illness. This phenomenon could be described as a psychological disorder masquerading as a gynecological issue (Gath, et al., 1987, p. 213). In a few studies, gynecological patients were evaluated on the basis of their self-assessment. These studies suggested that nearly 50 % of these women were suffering from psychiatric illness. This is a seemingly very high incidence of psychological disorders. However, these studies do not take into consideration, women who attend other types of medical clinics (Gath, et al., 1987, p. 213). Despite this argument, there is considerable evidence that gynecological morbidity is high in women with psychological disorders. In addition, it was observed that women who had undergone gynecological surgery were more frequently diagnosed with hysteria. Moreover, many women with neurotic disorders had complained of irregular menstrual periods.It has frequently been

The Urbanization of The Internet Essay Example | Topics and Well Written Essays - 500 words

The Urbanization of The Internet - Essay Example By looking at Myspace and Facebook we can see the same fear, flight, and the slow reintegration that that is characteristic of American cultural attitudes. Myspace, one of the original social networks, was created to be open to everyone, while Facebook was exclusive. Loose security at Myspace made the site a haven for predators, danger, and disreputable behavior. Facebook was established to eliminate the perils that were inherent on Myspace. It was created as a college only site, which had the socio-economic implication that the poor and uneducated need not apply. This is similar to the racial fear of the previous half-century that saw the white population fleeing the decaying inner cities for the exclusivity of suburbia. This same phenomenon was echoed in the creation of Facebook. Myspace continued to be a haven for deviance and what Danah Boyd calls the "subaltern teens", while Facebook had attracted a more urbanite client base with an 'invitation only' strategy. Social networking requires that friends exist on the same system. This is consistent with the changing landscape of America's socio-economic division.

Home care division at unilever

Home care division at unilever This report tries to analyse a very important situation the Home Care Division at Unilever found itself during the late 1990s in Brazil. Unilever, with an 81% market share is the market leader in the detergent powder business. This report is based on the findings of project Everyman a market research carried out in Brazil in order to understand the regional divide in terms of the income, culture, consumption pattern or usage of detergent powder between the consumers of North East and the South East areas of the country. The research also takes into account the competitors of Unilever in Brazil and also its sales and performance in the detergent market. And finally a recommendation is made on what would be the best marketing strategy which the company should adopt to penetrate into the largely unexplored low-income consumer segment in the Fabric wash business thereby expanding its market share and also increasing the profitability for the company. The economic recovery of 1995-1996 was beneficial for the low-income consumers, which meant that the purchasing power of the poorest 10% of the population grew by 27% per year during the period. Our main focus remains on the two main regions of Brazil, the Northeast and the Southwest, especially the lower income consumers of Northeast of Brazil. Consumer behaviour is the process individuals or groups go through to select, purchase, use and dispose of goods, services, ideas or experience to satisfy their needs and desires. (Solomon, Marshall, Stuart, Barnes, Mitchell, 2009). The Decision to buy the detergent for a consumer in both the regions NE and SE is Habitual and hence lacks complexity. It is seen that the level of involvement of the consumer in the decision making process is very low. Also, the consumer is well aware of various brands of detergent or laundry soap which are on offer in the market. Moreover, considering the fact that the risk associated with the purchase of the detergent or laundry soap is minimal, the consumer spends lesser time in evaluating or deciding the brand of purchase. There are various influences which affect the ultimate choice of a consumer. In this case, the various categories of influences which are affecting the consumers choice while buying the detergent powder or laundry soap are shown in Figure 1: There are various different ways in which a consumer tends to internalise any available information to make an informed decision. The key internal influences which are affecting the decision making of the consumers are: Perception: It can be defined as the process of selection, organising and interpreting any information in form of sensation. The consumers perceive Omo as an ideal detergent having all the qualities required to fulfil their washing needs. According to the consumers as given in Exhibit 5, an ideal detergent should demonstrate the following qualities or aspects: Power of the detergent (its ability to clean and whiten the clothes with small quantity of product). Smell/Fragrance (Strong, pleasant smell associated with softening power and gentleness to fabric and hands). Ability to remove stains without laundry soap or bleach The ease with which the powder dissolves and absence of residue (consistency and granularity of the powder). Interestingly, the perception regarding the usage of bleach also differs between the women of the Recife Northeast, where majority of the women prefers using bleach after washing clothes to remove tough stains, whereas only 18% of the women in Sao Paulo Southeast prefer doing so. Learning: It can be defined as the change in buyer behaviour caused due to available information or experience. The consumers in general are well aware of the various brands of washing detergents and soaps available in the market. From the data given regarding Brand Knowledge, market penetration and Top of the mind awareness in Exhibit 8 it is evident that the consumer across regions in Brazil have either the knowledge or have seen or used one or all washing products at some point in time. Lifestyle: Reflects the value, tastes and preferences of people depending on their pattern of living which is determined by how they choose to spend their money, time and energy. The way the clothes are washed differs in both regions since the women in NE attach great value and take pride in keeping themselves and their families spotlessly clean whereas the women in SE consider it as daily chores, less important for self-esteem and social status. Another factor influencing the choice of detergent or soap is the number of households which owns washing machine 28% in Northeast and 73% in Southeast. Social Class: The rank or the status of the people or group in the society can be defined as a Social Class. People are considered to be in the same class who either work in same occupations, having similar level of incomes, or share similar tastes. Exhibit 2 highlights the social class composition in the Southeast and the Northeast of Brazil. The divide is evident with more than 45% of the population in Southeast forming the top 3 Tiers (A, B, C) as compared to the Northeast where more than 53% of the total population form the bottom 2 Tiers (E+ E-). This is one of the major reasons for the difference in the consumption pattern of the detergent powder and laundry soaps in both the regions, although the penetration of both detergent powder and the laundry soap is almost the same. Majority of the population in the north-eastern region use a lot more soap and less detergent as compared to their counterparts in the southeast. Another very interesting fact to note is the frequency at which the clothes are being washed in both the regions. The washing of clothes in the Northeast happens more frequently as compared to the Southeast since the low income group of Northeast have fewer clothes to wear. In the year 1996, the detergent powder and the washing soap market in the Northeast of Brazil was worth a whopping $208 million and growing. As shown in Figure 2 there are 3 key players in the fabric wash market in Brazil with Unilever, the market leader with an 81% market share, close behind is PG with a 15% share in the market and the remaining 4% of the market is captured by local Brazilian companies. The market can be broadly classified based on the type of washing products offered. The detergent powder industry which sells around 42,000 tons of washing powder in the Northeast is growing at an exceptional rate of 17% per annum. And the dominance of major multinationals like Unilever and PG has been because of the capital intensive nature of the of the manufacturing process requiring massive manufacturing and RD costs. Following are some of the key players in the market. Unilever: Unilever has been a dominant force in the detergent powder market in the Northeast with a 75% market share. With a 52 % market share Omo is the most popular and the most dominant brand of detergent powder in the Unilever stable. Minerva is the only brand offered by Unilever in both the detergent powder and the laundry soap with a market share of 17% and 19.1% respectively. And finally Campeiro holds 6% of the total detergent powder market. PG: Although PG entered the Brazilian market in 1988, it has come a long way in becoming the second most successful manufacturer with a 15% share in the detergent powder market. The primary reason for this success can be given to the large amount spend on making manufacturing improvements in the businesses acquired by PG to develop better products for the Brazilian market and the RD and marketing expertise is a direct threat to Unilever. Ace is its the flagship brand which has 11% market share, a direct competitor of Omo with features like superior whiteness, dirt removing capability and fabric protection is priced at 2.35/Kg. Followed by the other brands offered by PG viz. Bold competing against Minerva and with focus on softness sells at 2.50/Kg and Pop is an alternative for Campeiro selling at 1.70/Kg together occupies 6% of the detergent powder market. Others: Invicto owned by local Brazilian company ASA with 5% share of the market which competes against Campeiro is sold at 1.70/Kg. The remaining 3 % of the detergent powder market is currently being held by local Brazilian companies. The Laundry soap market in the Northeast of Brazil is equally big as compared to the detergent powder industry with revenues of $ 102 million, selling around 8,125 tons per year; however its growth rate at just 6% is far slower than its rival. Unlike the detergent powder market where Unilever and PG were the dominant forces, this market is being dominated by brands manufactured by local Brazilian companies; surprisingly PG offers no products in this segment. As shown in Exhibit 7 the local companies hold a major chunk 69.6% of the market share (including others and Flora). Bem-te-vi is extremely popular and is positioned with emphasis on traditional and regional values targeting the low income consumers of Northeast holding 11.3% of the market. Minerva which is the only Unilever brand is considered to be one of the best laundry soaps with an impressive total share of 19.1%. Marketing Mix Strategies help in identifying how a companys marketing would accomplish the objectives by using the following factors; It is a strategic planning method used in evaluating the Strengths, Weaknesses, Opportunities and Threats involved in a business. The details of the SWOT analysis for Unilever are evident in Figure 4. 5.1 Growth Strategy Unilever fabric wash products enjoy immense respect and recognition across different regions of Brazil due to its diverse range of products, dependable in-house marketing capabilities and excellent advertising campaigns. However, the ignorance and indecisiveness in adopting a strategy to tap in the huge potential of the low income group of Northeast has been an area of concern for the company. The Product-market Growth Matrix in Figure 5 helps us analyse various growth strategies and identify the most suitable strategy the company should follow to expand their current market. New Products Existing Products Product Emphasis New Markets Existing Markets MKT Emphasis Extension of the current entry level brand Campeiro is the most ideal strategy and hence we need to adopt the Product development strategy model. The new product would be rightly called Campeiro Dazzle. We will further analyse and discuss the targeting, segmentation and positioning strategy which Unilever should follow to achieve its goals. The STP strategy in Northeast for Campeiro Dazzle would be influenced by the following variables: Segmentation: Demographic: More than 53% of the population, approximately 26 million in the Northeast lives on less than two minimum wages. Illiteracy rate at 40% is very high. Psychographic: Bleach is very important to remove fat stains. Washing clothes has a symbolic value for the women and they take pride in keeping their family clean. Considered to be one of the pleasurable activities of the week, hence washing in public laundry, river or pond is considered to be an opportunity to meet and chat with friends. Behavioural: Clothes are washed frequently (5 times a week in Recife). Target marketing strategy: Since Omo and Minerva is already targeted towards the High and middle income group respectively, the new Campeiro Dazzle will be focusing on the low income consumer segment in the Northeast using Differentiated targeting strategy. Positioning: Success of Target marketing strategy is contingent on the identification and selection of most appropriate market segment. Keeping the current positioning of the 3 detergents (Omo, Minerva and Campeiro) unchanged; our primary focus would be to strategically position the new Campeiro Dazzle. The ideal positioning of Camperio Dazzle should be such that it falls between Minerva and Campeiro which fits it in the top left quadrant above the perceived Quality and Price index 100. Unilever can establish Campeiro Dazzle as one of its most sought after and affordable BRAND of CHOICE for the low income consumers by developing a Marketing Mix as mentioned below; The most important concern internally at Unilever Brazil is the issue of cannibalisation of existing premium brands like Omo or Minerva due to shift in strategy following the introduction of the new brand extension Campeiro Dazzle. The concern I believe is a legitimate one and if things do go wrong as feared by many, the results could be devastating for Unilever and could tarnish its image as being the best and most dependable, inviting competitors like PG to take maximum advantage of the situation and eat into Unilevers market share across regions in Brazil. The level of income, however, is the key factor which would avoid any such adverse situation since our new brand is targeted at the low income consumers of the northeast and is not positioned to compete against Omo and Minerva which is targeted at the high income and middle income consumers respectively. Extension of the entry level brand Campeiro is justifiable considering the time and cost constraints faced by Unilever. The process of creating and introducing a new brand involves immense RD, marketing advertising and distribution costs and will also take a long time to develop and Unilever cannot afford at this point in time since its main rival PG has the potential and the expertise to capture the massive detergent low income consumer market by either extending or repositioning one of its own existing products. Based on the Segmentation, target marketing, positioning and marketing mix strategies discussed earlier, it is strongly recommended that Unilever follows a quick growth strategy (3 year) to capture maximum market share of the low income consumers in the northeast by getting them to use Campeiro Dazzle. The Bottom-up budgeting technique would be most helpful since the new strategy requires Unilever to spend more on the promotion of Campeiro Dazzle Push strategy in the first 3 years of its introduction. This would be gradually reduced in the fourth and fifth year once the product eats into the market share of the competitors and demand for product increases Pull Strategy. Æ’Â   Push strategy: Unilever can follow the same 70/30 ratio for ATL BTL communication which it does currently. Emphasis should be more on ATL because of its high reach and low cost-per-contact especially TV advertisements hoardings (Knowledge about the availability of the new product). On the other hand BTL techniques like in-store promotions and improved visibility of the product in the small stores. The biggest factor that can contribute to an instant success of Campeiro Dazzle is if Unilever builds confidence in its secondary, small local wholesalers and specialized distributors by running a high incentive/commission through sales programme. This is one primary reason why 0.50 cents/k.g has been earmarked towards promotional cost. Resulting in our products reaching 75,000 small outlets where most of the low income consumers shop. Æ’Å ¸ Pull Strategy: Promotion is one of the most important and inseparable part of the marketing mix. However for Unilever, assuming the success and the overwhelming acceptance of Campeiro Dazzle over the first three years by the low income consumers the promotion strategy would then have to shift to improve the profit margin. This would be a challenge considering the fact that reversal of the distribution channels is difficult. However, increasing demand for Campeiro Dazzle amongst low income consumers due to effectiveness, high brand value and recognition (thanks to a new TV promotion/advertisement by a well known celebrity or a popular music band which would act as a stimulant) will force the retailers to respond to this demand by stocking more Campeiro Dazzle in their stores. Conclusion: The aforementioned analysis clearly indicates that the existing detergent products and the strategy adopted by Unilever to capture the market share and satisfy the needs of the low income consumers hasnt been very successful. Project Everyman, however, has come as a ray of hope for the company helping it understand the enormous potential of this group of consumers. The implementation of the new strategies mentioned in this report would certainly help Unilever to expand its market share and profitability and most importantly help them implement this business model to gain success in other developing economies of the world and immense respect in the industry.

Feminist Perspective of Paulina in Shakespeares The Winters Tale Ess

A Feminist Perspective of Paulina in The Winter's Tale  Ã‚     Ã‚   Feminist criticism explores gender themes in literature, assesses the worth of female characters, promotes unknown women writers, and interprets the canon from a politically-charged perspective. Shakespeare has proven more difficult to categorize than other white male masters of the written word, precisely because of the humanity of his female characters. Critic Kathleen McLuskie urges feminists to "assert the power of resistance, subverting rather than co-opting the domination of the patriarchal Bard" (McLuskie 106). Yet many feminists find strength in Shakespeare. Irene Dash, for instance, proclaims that "Shakespeare's women characters testify to his genius .... they learn the meaning of self sovereignty for a woman in a patriarchal society" (Dash 1). Paulina of The Winter's Tale provides support for Dash's argument. With courage and passion, Paulina defends Hermione against chauvinistic paranoia and enshrines female virtue.    Perhaps the best testimony to Paulina's power is the historical reaction of male critics. In 1733, editor Lewis Theobald condemned Paulina as "too gross and blunt" for daring to call the King "downright a Fool" (Dash 135). In 1863, scholar Charles Cowden Clarke whined that Pauline was excessive: "... she does play the tattoo upon his skull with amazing vivacity  ­ and after he is down, too .... Paulina cannot forego the gratification of punching him in his maundering distress" (Clarke 356). In 1969, Fitzroy Pyle acknowledged Paulina's "goodness" but applied the label "militant" (Pyle 41).    With a similar sentiment but more blatantly hostile language, the fictional King Leontes abuses his adversary Paulina with sexist insults... ...ti. Webster's First New Intergalactic Wickedary of the English Language. Boston: Beacon Press, 1987    Dash, Irene. Wooing, Wedding, and Power: Women in Shakespeare's Plays. New York: Columbia University Press, 1981    McLuskie, Kathleen. "The Patriarchal Bard: Feminist Criticism and Shakespeare." Political Shakespeare: New Essays in Cultural Materialism. Jonathan Dollimore and Alan Sinfield, editors. London: Cornell Univ. Press, 1985    Neeley, Carol Thomas. "The Winter's Tale: Women and Issue" (1985).   Reprinted in the Signet Classic Edition of The Winter's Tale. New York: Penguin, 1988.    Pyle, Fitzroy. The Winter's Tale: A Commentary on the Structure. New York: Routledge & Paul, 1969.    Schweickart, Patrocinio. "Reading Ourselves." Speaking of Gender. Elaine Showalter, editor.   New York: Routledge, Chapman and Hall, 1989.   

Principles of Marketing

Recent History Brief Introduction about the organization General Electric Is an American conglomerate operating through the fields of energy, technology, Infrastructure, capital finance, and Industrial business. 1 Thomas Edison is a widely praised genius, both as an innovator and businessman, and it was his vision that laid the foundation for General Electric. 2 In 1876, he opened his first real workshop in Menlo Park, New Jersey where he would eventually create the electric light bulb. In 1890, Edison started the Edison General Electric Company to old his many businesses under one roof and after merging with the Houston- Thomas Company, his prime competitor, General Electric was born. 2 In the fields of technology and energy, General Electric will be releasing a product targeting solar energy and electric vehicles called The Catch. The Catch Is a solar powered car cover that absorbs the sun's rays to charge electric cars without the need for an outside electrical source. It protects cars from weather damage and keeps them cool from the sun's heat as well.The Catch Is a cover Like the ones available to cover any standard icicle, but will be covered with multiple small solar panels. The Catch will have a chord attached that plugs directly into cars instead of having them plugged into an electrical outlet. 1 . â€Å"About Us,† General Electric, accessed October 3, 2013, http://www. GE. Com/about- us/curing 2. † Thomas Edison At G. E. ,† General Electric, accessed October 3, 2012, http://www. GE. Com/about-us/history/Thomas-Edison Discuss what Is unique about the company and Its offerings General Electric Is known widely for their diversified and Inventive products.Its products Include gas and steam generators, solar energy devices, water treatment revise, lighting, healthcare services, home and business solutions, loans and leases. 3 G. E. Is a world renown company with the numbers to prove it. In 2012, General Electric was placed at number 8 o n Fortune ass's top earners list in 2012 with $146. 9 billion in revenue. 4 With top competitors such as Valier Energy and Caterpillar Inc. Trailing behind, General Electric continuously maintains a respectable reputation as an innovative company. As well as being a top ranked annual earner, G. E. Was named in Bloomberg Businessman's list of world's most innovative companies and Baron's list of most respected companies. Because General Electric expands their horizons diving into a varied number of profitable industries and dominating the competition with their pioneering qualities and reputable business methods, It Is hard for alternative companies to keep up. With the Earth's diminishing sources of gas and fuel, G. E. Came up with a product that would accommodate the ever- changing needs of modern day society.Part 2 Marketing Plan Market-product Focus What are the objectives of your new product? The overall objective for our consumer product, The Catch, is very clear and straight t o the point; as a company, we are trying to help all owners of electrical cars utilize a more convenient, cost effective, and environmentally friendly way of charging their vehicles. The Catch will allow the consumer to charge their car in practically any rear inside or outside that natural light can be obtained. With a single lifetime payment, The Catch will save consumers money without the need for continuous electric bills arising from existing charging methods.Lastly, by using the sun as a natural source of energy, we are thinking green and making a major thrust in conserving the environment. This new generation product will make life much easier for electric vehicle owners because of its substantial benefits. The Catch will be such an efficient product that it might Just convince other car companies to focus more on electric cars. It will also encourage potential car buyers to consider purchasing electric cars, which will encourage the use of our product. What is the specific c ustomer niche that your product addresses?The niche our product will be initially addressing is a car owners who desire a more cost effective and greener alternative to standard electric car charging methods engine with a 4-kHz battery that gives it only 9 to 15 miles of electric arrange. This is an example of a need related to our customers that is not being satisfied within our market segment. Last year, roughly 17,000 plug-in cars were sold in the United States more than were sold in any previous yearly 1 . Sales this year will most likely double or triple that number based on society's desire for technological advancement in all fields.President Obama set a goal for 1 million electric cars to be on the road by 201 512, which probably won't happen; however, the President's leadership will definitely encourage people to transition from gas-powered cars to electric-powered ones because of the government's efforts in educating the country on the benefits of utilizing electric cars. This proves that our consumer product is entering a market hat is expanding rapidly, which increases our product's chance of success. 10. Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. Log. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 1 1 . Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 12. Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars What sets your product apart from the competition? The Catches main competitor is the V-Tent. The V-Tent is a non-portable solar powered parking device that charges electric cars.Our product design for The Catch is based around portability. The option to fold up The Catch and move it from point A to point B is going to the main point of difference from the V-Tent. Another drawback of the V-Tent is it can only operate under certain dimensions, limiting it to only small sedans. The Catch will be produced in a variety of sizes to fit the needs of all consumers driving electric cars. Envision LLC, our other competitor, has developed he Solar Tree as a way of saving unused space in parking lots.These structures are very expensive and not for personal use at all; in fact, they don't even allow for an electric vehicle to charge while parked near theme 5. The Solar Tree is going to be used in large parking lots limiting them to Just business-to-business market segment. The individual consumer may not benefit from Envisions product. Our strategy will cover all markets including green, cause, business-to-business and individual household marketing. 13. N-Tent Solar Parking System,† accessed October 24, 2013, www. Designator. Mol design/v-tent/ 14. Solar Tree Array,† accessed on October 24, 2013, www. Envisioned. Com/solar- tree- array/ 15. Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† settable=sectional 16. Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† accessed on October 24, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? How are you communicating your points of difference to your customers? Points of difference is expressed as a synonym of product differentiation, meaning the product features that set the product apart from its competition.The Catch is a product with very limited competition. With the competitive advantage of not having many opponents in its market segment, it will not be hard to express the product features and benefits of The Catch that consumers cannot find anywhere else in the retail market. With the use of informational and transformational TV commercials, print advertisements, as well as the use of our social media networking, getting the word out about The Catches product differentia tion will be simple and effective. Because The Catch is emerging in a new market, there is no such thing as bad timing with its release.With a strong desire from consumers and economic access to buyers, consumers will Jump at the opportunity to save money, live environmentally consciously and advance in the world of technology. Because of these things, new- product failure is no where in The Catches future. Part 3 Marketing Plan Marketing Program 8. What are the product line, unique product quality, and packaging of your product? With the creation of our solar powered car cover, titled The Catch, our company is going to base our product line on how successful The Catch is after its 17.Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† initial launch. What we at General Electric have in mind for a product line extension is a smaller version of The Catch made to charge laptops, cell phones, and other handheld devices using the same solar powered method. These new products are projected to succeed in the marketplace because they satisfy the same needs, target the same customer base, and are going to be distributed through the same outlet as The Catch. 18 All of our products will hold high standards in terms of quality.Part of what makes The Catch â€Å"cool† and appealing to customers is how it catches the eye with a high tech, sleek design. A higher price is worth it for a higher quality product like ours. For packaging, our product will be presented to the customer inside a box labeled with our company logo, picture of The Catch, as well as product features and basic instructions with pictures. Inside the box The Catch will be concealed in a plastic bag along with support information and a detailed instruction manual.The Catch will create high customer value by providing functional, perceptual, and communication benefits, as well as addressing environmental concerns. 19 What is As discussed briefly in this marketin g plan, our new product The Catch fraternities itself very well when it comes to green marketing for a large demographic of electric car owners because there is no existing product like it. This makes evaluating the price point and price position relative to substitutes of our product fairly difficult.Although an abundance of in depth research must be done in 18. Kerri, Hartley, Rudderless, â€Å"Developing New Products and Services,† accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable ?section Tabs 19. Kerri, Hartley, Rudderless, â€Å"Managing Successful Products, Services, and Brands,† accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable=sectional order to reveal a more accurate estimation of the final price we can still create an educated estimation.The bulk of The Catch will consist of a large protective car cover as well as multiple folding solar panels. The mean value of most conventional c ar covers ranges from $25 to $35. We will be purchasing our solar panels from the industrial supply company MIRRORS. Their product the Powerful OFF-1800 foldable solar charger is an amazing candidate for our development of The Catch. 0 At $500 each they will cost around $2,000 dollars to produce on The Catch unit. This is before any wholesale negotiations have taken place. We here at G. E. Re looking to flood the emerging market by introducing a new product, in turn creating brand loyalty. This is why we are going to take a cost-oriented pricing approach when developing our product before developing a profit-oriented pricing method. 21 Using these methods we hope to establish a retail value of $2,000 – $2,500 which will satisfy both the needs of our company and customers. What promotional strategies are used for your rotund? The promotional strategies that we will implement for The Catch will include advertising, personal selling, and direct marketing. Principles of Marketing Recent History Brief Introduction about the organization General Electric Is an American conglomerate operating through the fields of energy, technology, Infrastructure, capital finance, and Industrial business. 1 Thomas Edison is a widely praised genius, both as an innovator and businessman, and it was his vision that laid the foundation for General Electric. 2 In 1876, he opened his first real workshop in Menlo Park, New Jersey where he would eventually create the electric light bulb. In 1890, Edison started the Edison General Electric Company to old his many businesses under one roof and after merging with the Houston- Thomas Company, his prime competitor, General Electric was born. 2 In the fields of technology and energy, General Electric will be releasing a product targeting solar energy and electric vehicles called The Catch. The Catch Is a solar powered car cover that absorbs the sun's rays to charge electric cars without the need for an outside electrical source. It protects cars from weather damage and keeps them cool from the sun's heat as well.The Catch Is a cover Like the ones available to cover any standard icicle, but will be covered with multiple small solar panels. The Catch will have a chord attached that plugs directly into cars instead of having them plugged into an electrical outlet. 1 . â€Å"About Us,† General Electric, accessed October 3, 2013, http://www. GE. Com/about- us/curing 2. † Thomas Edison At G. E. ,† General Electric, accessed October 3, 2012, http://www. GE. Com/about-us/history/Thomas-Edison Discuss what Is unique about the company and Its offerings General Electric Is known widely for their diversified and Inventive products.Its products Include gas and steam generators, solar energy devices, water treatment revise, lighting, healthcare services, home and business solutions, loans and leases. 3 G. E. Is a world renown company with the numbers to prove it. In 2012, General Electric was placed at number 8 o n Fortune ass's top earners list in 2012 with $146. 9 billion in revenue. 4 With top competitors such as Valier Energy and Caterpillar Inc. Trailing behind, General Electric continuously maintains a respectable reputation as an innovative company. As well as being a top ranked annual earner, G. E. Was named in Bloomberg Businessman's list of world's most innovative companies and Baron's list of most respected companies. Because General Electric expands their horizons diving into a varied number of profitable industries and dominating the competition with their pioneering qualities and reputable business methods, It Is hard for alternative companies to keep up. With the Earth's diminishing sources of gas and fuel, G. E. Came up with a product that would accommodate the ever- changing needs of modern day society.Part 2 Marketing Plan Market-product Focus What are the objectives of your new product? The overall objective for our consumer product, The Catch, is very clear and straight t o the point; as a company, we are trying to help all owners of electrical cars utilize a more convenient, cost effective, and environmentally friendly way of charging their vehicles. The Catch will allow the consumer to charge their car in practically any rear inside or outside that natural light can be obtained. With a single lifetime payment, The Catch will save consumers money without the need for continuous electric bills arising from existing charging methods.Lastly, by using the sun as a natural source of energy, we are thinking green and making a major thrust in conserving the environment. This new generation product will make life much easier for electric vehicle owners because of its substantial benefits. The Catch will be such an efficient product that it might Just convince other car companies to focus more on electric cars. It will also encourage potential car buyers to consider purchasing electric cars, which will encourage the use of our product. What is the specific c ustomer niche that your product addresses?The niche our product will be initially addressing is a car owners who desire a more cost effective and greener alternative to standard electric car charging methods engine with a 4-kHz battery that gives it only 9 to 15 miles of electric arrange. This is an example of a need related to our customers that is not being satisfied within our market segment. Last year, roughly 17,000 plug-in cars were sold in the United States more than were sold in any previous yearly 1 . Sales this year will most likely double or triple that number based on society's desire for technological advancement in all fields.President Obama set a goal for 1 million electric cars to be on the road by 201 512, which probably won't happen; however, the President's leadership will definitely encourage people to transition from gas-powered cars to electric-powered ones because of the government's efforts in educating the country on the benefits of utilizing electric cars. This proves that our consumer product is entering a market hat is expanding rapidly, which increases our product's chance of success. 10. Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. Log. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 1 1 . Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 12. Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars What sets your product apart from the competition? The Catches main competitor is the V-Tent. The V-Tent is a non-portable solar powered parking device that charges electric cars.Our product design for The Catch is based around portability. The option to fold up The Catch and move it from point A to point B is going to the main point of difference from the V-Tent. Another drawback of the V-Tent is it can only operate under certain dimensions, limiting it to only small sedans. The Catch will be produced in a variety of sizes to fit the needs of all consumers driving electric cars. Envision LLC, our other competitor, has developed he Solar Tree as a way of saving unused space in parking lots.These structures are very expensive and not for personal use at all; in fact, they don't even allow for an electric vehicle to charge while parked near theme 5. The Solar Tree is going to be used in large parking lots limiting them to Just business-to-business market segment. The individual consumer may not benefit from Envisions product. Our strategy will cover all markets including green, cause, business-to-business and individual household marketing. 13. N-Tent Solar Parking System,† accessed October 24, 2013, www. Designator. Mol design/v-tent/ 14. Solar Tree Array,† accessed on October 24, 2013, www. Envisioned. Com/solar- tree- array/ 15. Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† settable=sectional 16. Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† accessed on October 24, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? How are you communicating your points of difference to your customers? Points of difference is expressed as a synonym of product differentiation, meaning the product features that set the product apart from its competition.The Catch is a product with very limited competition. With the competitive advantage of not having many opponents in its market segment, it will not be hard to express the product features and benefits of The Catch that consumers cannot find anywhere else in the retail market. With the use of informational and transformational TV commercials, print advertisements, as well as the use of our social media networking, getting the word out about The Catches product differentia tion will be simple and effective. Because The Catch is emerging in a new market, there is no such thing as bad timing with its release.With a strong desire from consumers and economic access to buyers, consumers will Jump at the opportunity to save money, live environmentally consciously and advance in the world of technology. Because of these things, new- product failure is no where in The Catches future. Part 3 Marketing Plan Marketing Program 8. What are the product line, unique product quality, and packaging of your product? With the creation of our solar powered car cover, titled The Catch, our company is going to base our product line on how successful The Catch is after its 17.Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† initial launch. What we at General Electric have in mind for a product line extension is a smaller version of The Catch made to charge laptops, cell phones, and other handheld devices using the same solar powered method. These new products are projected to succeed in the marketplace because they satisfy the same needs, target the same customer base, and are going to be distributed through the same outlet as The Catch. 18 All of our products will hold high standards in terms of quality.Part of what makes The Catch â€Å"cool† and appealing to customers is how it catches the eye with a high tech, sleek design. A higher price is worth it for a higher quality product like ours. For packaging, our product will be presented to the customer inside a box labeled with our company logo, picture of The Catch, as well as product features and basic instructions with pictures. Inside the box The Catch will be concealed in a plastic bag along with support information and a detailed instruction manual.The Catch will create high customer value by providing functional, perceptual, and communication benefits, as well as addressing environmental concerns. 19 What is As discussed briefly in this marketin g plan, our new product The Catch fraternities itself very well when it comes to green marketing for a large demographic of electric car owners because there is no existing product like it. This makes evaluating the price point and price position relative to substitutes of our product fairly difficult.Although an abundance of in depth research must be done in 18. Kerri, Hartley, Rudderless, â€Å"Developing New Products and Services,† accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable ?section Tabs 19. Kerri, Hartley, Rudderless, â€Å"Managing Successful Products, Services, and Brands,† accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable=sectional order to reveal a more accurate estimation of the final price we can still create an educated estimation.The bulk of The Catch will consist of a large protective car cover as well as multiple folding solar panels. The mean value of most conventional c ar covers ranges from $25 to $35. We will be purchasing our solar panels from the industrial supply company MIRRORS. Their product the Powerful OFF-1800 foldable solar charger is an amazing candidate for our development of The Catch. 0 At $500 each they will cost around $2,000 dollars to produce on The Catch unit. This is before any wholesale negotiations have taken place. We here at G. E. Re looking to flood the emerging market by introducing a new product, in turn creating brand loyalty. This is why we are going to take a cost-oriented pricing approach when developing our product before developing a profit-oriented pricing method. 21 Using these methods we hope to establish a retail value of $2,000 – $2,500 which will satisfy both the needs of our company and customers. What promotional strategies are used for your rotund? The promotional strategies that we will implement for The Catch will include advertising, personal selling, and direct marketing. Principles of Marketing Recent History Brief Introduction about the organization General Electric Is an American conglomerate operating through the fields of energy, technology, Infrastructure, capital finance, and Industrial business. 1 Thomas Edison is a widely praised genius, both as an innovator and businessman, and it was his vision that laid the foundation for General Electric. 2 In 1876, he opened his first real workshop in Menlo Park, New Jersey where he would eventually create the electric light bulb. In 1890, Edison started the Edison General Electric Company to old his many businesses under one roof and after merging with the Houston- Thomas Company, his prime competitor, General Electric was born. 2 In the fields of technology and energy, General Electric will be releasing a product targeting solar energy and electric vehicles called The Catch. The Catch Is a solar powered car cover that absorbs the sun's rays to charge electric cars without the need for an outside electrical source. It protects cars from weather damage and keeps them cool from the sun's heat as well.The Catch Is a cover Like the ones available to cover any standard icicle, but will be covered with multiple small solar panels. The Catch will have a chord attached that plugs directly into cars instead of having them plugged into an electrical outlet. 1 . â€Å"About Us,† General Electric, accessed October 3, 2013, http://www. GE. Com/about- us/curing 2. † Thomas Edison At G. E. ,† General Electric, accessed October 3, 2012, http://www. GE. Com/about-us/history/Thomas-Edison Discuss what Is unique about the company and Its offerings General Electric Is known widely for their diversified and Inventive products.Its products Include gas and steam generators, solar energy devices, water treatment revise, lighting, healthcare services, home and business solutions, loans and leases. 3 G. E. Is a world renown company with the numbers to prove it. In 2012, General Electric was placed at number 8 o n Fortune ass's top earners list in 2012 with $146. 9 billion in revenue. 4 With top competitors such as Valier Energy and Caterpillar Inc. Trailing behind, General Electric continuously maintains a respectable reputation as an innovative company. As well as being a top ranked annual earner, G. E. Was named in Bloomberg Businessman's list of world's most innovative companies and Baron's list of most respected companies. Because General Electric expands their horizons diving into a varied number of profitable industries and dominating the competition with their pioneering qualities and reputable business methods, It Is hard for alternative companies to keep up. With the Earth's diminishing sources of gas and fuel, G. E. Came up with a product that would accommodate the ever- changing needs of modern day society.Part 2 Marketing Plan Market-product Focus What are the objectives of your new product? The overall objective for our consumer product, The Catch, is very clear and straight t o the point; as a company, we are trying to help all owners of electrical cars utilize a more convenient, cost effective, and environmentally friendly way of charging their vehicles. The Catch will allow the consumer to charge their car in practically any rear inside or outside that natural light can be obtained. With a single lifetime payment, The Catch will save consumers money without the need for continuous electric bills arising from existing charging methods.Lastly, by using the sun as a natural source of energy, we are thinking green and making a major thrust in conserving the environment. This new generation product will make life much easier for electric vehicle owners because of its substantial benefits. The Catch will be such an efficient product that it might Just convince other car companies to focus more on electric cars. It will also encourage potential car buyers to consider purchasing electric cars, which will encourage the use of our product. What is the specific c ustomer niche that your product addresses?The niche our product will be initially addressing is a car owners who desire a more cost effective and greener alternative to standard electric car charging methods engine with a 4-kHz battery that gives it only 9 to 15 miles of electric arrange. This is an example of a need related to our customers that is not being satisfied within our market segment. Last year, roughly 17,000 plug-in cars were sold in the United States more than were sold in any previous yearly 1 . Sales this year will most likely double or triple that number based on society's desire for technological advancement in all fields.President Obama set a goal for 1 million electric cars to be on the road by 201 512, which probably won't happen; however, the President's leadership will definitely encourage people to transition from gas-powered cars to electric-powered ones because of the government's efforts in educating the country on the benefits of utilizing electric cars. This proves that our consumer product is entering a market hat is expanding rapidly, which increases our product's chance of success. 10. Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. Log. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 1 1 . Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 12. Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars What sets your product apart from the competition? The Catches main competitor is the V-Tent. The V-Tent is a non-portable solar powered parking device that charges electric cars.Our product design for The Catch is based around portability. The option to fold up The Catch and move it from point A to point B is going to the main point of difference from the V-Tent. Another drawback of the V-Tent is it can only operate under certain dimensions, limiting it to only small sedans. The Catch will be produced in a variety of sizes to fit the needs of all consumers driving electric cars. Envision LLC, our other competitor, has developed he Solar Tree as a way of saving unused space in parking lots.These structures are very expensive and not for personal use at all; in fact, they don't even allow for an electric vehicle to charge while parked near theme 5. The Solar Tree is going to be used in large parking lots limiting them to Just business-to-business market segment. The individual consumer may not benefit from Envisions product. Our strategy will cover all markets including green, cause, business-to-business and individual household marketing. 13. N-Tent Solar Parking System,† accessed October 24, 2013, www. Designator. Mol design/v-tent/ 14. Solar Tree Array,† accessed on October 24, 2013, www. Envisioned. Com/solar- tree- array/ 15. Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† settable=sectional 16. Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† accessed on October 24, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? How are you communicating your points of difference to your customers? Points of difference is expressed as a synonym of product differentiation, meaning the product features that set the product apart from its competition.The Catch is a product with very limited competition. With the competitive advantage of not having many opponents in its market segment, it will not be hard to express the product features and benefits of The Catch that consumers cannot find anywhere else in the retail market. With the use of informational and transformational TV commercials, print advertisements, as well as the use of our social media networking, getting the word out about The Catches product differentia tion will be simple and effective. Because The Catch is emerging in a new market, there is no such thing as bad timing with its release.With a strong desire from consumers and economic access to buyers, consumers will Jump at the opportunity to save money, live environmentally consciously and advance in the world of technology. Because of these things, new- product failure is no where in The Catches future. Part 3 Marketing Plan Marketing Program 8. What are the product line, unique product quality, and packaging of your product? With the creation of our solar powered car cover, titled The Catch, our company is going to base our product line on how successful The Catch is after its 17.Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† initial launch. What we at General Electric have in mind for a product line extension is a smaller version of The Catch made to charge laptops, cell phones, and other handheld devices using the same solar powered method. These new products are projected to succeed in the marketplace because they satisfy the same needs, target the same customer base, and are going to be distributed through the same outlet as The Catch. 18 All of our products will hold high standards in terms of quality.Part of what makes The Catch â€Å"cool† and appealing to customers is how it catches the eye with a high tech, sleek design. A higher price is worth it for a higher quality product like ours. For packaging, our product will be presented to the customer inside a box labeled with our company logo, picture of The Catch, as well as product features and basic instructions with pictures. Inside the box The Catch will be concealed in a plastic bag along with support information and a detailed instruction manual.The Catch will create high customer value by providing functional, perceptual, and communication benefits, as well as addressing environmental concerns. 19 What is As discussed briefly in this marketin g plan, our new product The Catch fraternities itself very well when it comes to green marketing for a large demographic of electric car owners because there is no existing product like it. This makes evaluating the price point and price position relative to substitutes of our product fairly difficult.Although an abundance of in depth research must be done in 18. Kerri, Hartley, Rudderless, â€Å"Developing New Products and Services,† accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable ?section Tabs 19. Kerri, Hartley, Rudderless, â€Å"Managing Successful Products, Services, and Brands,† accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable=sectional order to reveal a more accurate estimation of the final price we can still create an educated estimation.The bulk of The Catch will consist of a large protective car cover as well as multiple folding solar panels. The mean value of most conventional c ar covers ranges from $25 to $35. We will be purchasing our solar panels from the industrial supply company MIRRORS. Their product the Powerful OFF-1800 foldable solar charger is an amazing candidate for our development of The Catch. 0 At $500 each they will cost around $2,000 dollars to produce on The Catch unit. This is before any wholesale negotiations have taken place. We here at G. E. Re looking to flood the emerging market by introducing a new product, in turn creating brand loyalty. This is why we are going to take a cost-oriented pricing approach when developing our product before developing a profit-oriented pricing method. 21 Using these methods we hope to establish a retail value of $2,000 – $2,500 which will satisfy both the needs of our company and customers. What promotional strategies are used for your rotund? The promotional strategies that we will implement for The Catch will include advertising, personal selling, and direct marketing.